Bill McCoy was a real one. A bootlegger by trade, a rebel by nature. A man who broke the rules for the greater good. During the Prohibition era – when the law tried to dictate what people could and couldn’t enjoy – he earned himself a legendary reputation for giving the people what they wanted. What set him apart from the rest? He refused to compromise, selling only the finest liquor.
A legacy built on freedom, built on authenticity, built on the relentless pursuit of quality. It’s the rebellious part of us all that wants to break from the mould and do things our way. The part that knows where there’s a will, there’s always a way.
For those who refuse to conform, who don’t follow the script, who stand for individuality and believe in the freedom to enjoy bourbon their way—not the way they’re told… Here’s to